Natural Foods Merchandiser
NFM market overview 2018

How natural retailers performed in 2017

Take a sneak peek at the 2018 Natural Foods Merchandiser Market Overview with this snapshot at how natural channel retailers performed in 2017. The complete report is coming in early July.

Natural channel sales grew 3.1 percent in 2017, with 30 percent of stores experiencing average sales declines of -6.4 percent. Supplement store fared worse than average; 39 percent of stores that are 1,200 square feet or larger reported declines, and 35 percent of stores less than 1,200 square feet reported year-over-year drops.

Natural retailers, however, remain positive about the state of supplement sales at bricks and mortar. The category grew 3.7 percent, representing 27.9 percent of natural channel sales.

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