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A look at how different generations grocery shop [infographic]

Millennials matter, but don't forget about Generation X shoppers, who are adventurous and likely to try new flavors and products, and silents, who spend the most per person on monthly groceries.

We hear a lot about the shopping habits and preferences of millennials, but what about the other generations that make up the grocery industry's customer base?

CPG sales and marketing agency Acosta explored of five generational cohorts for its latest Why Behind the Buy report, from diverse and always-connected Generation Z to the value-focused silent generation.

Here are some of the report’s key insights about how these cohorts shop.

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