New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

millennial-vegetable-2.png

Millennials and health-conscious consumers lead plant-based charge

29% of the general population and well over a third of millennials said they are "trying to eat more plant-based protein instead of meat-based protein," and consumers of all ages are reducing meat portion sizes.

Here are several key insights into the booming plant-based trend–and it's not all about the protein. Researchers also found that plant-based food marketing tactics are particularly effective among consumers who value health and sustainability. 

BTN_MayJune_2019.png

TAGS: General
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish