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Millennials and health-conscious consumers lead plant-based chargeMillennials and health-conscious consumers lead plant-based charge

29% of the general population and well over a third of millennials said they are "trying to eat more plant-based protein instead of meat-based protein," and consumers of all ages are reducing meat portion sizes.

1 Min Read

Here are several key insights into the booming plant-based trend–and it's not all about the protein. Researchers also found that plant-based food marketing tactics are particularly effective among consumers who value health and sustainability. 


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