NFM 2015 Market Overview data charts and graphicsNFM 2015 Market Overview data charts and graphics

Natural products stores' 2014 sales by category

Total sales (M)

% change from 2013

Category as % of total sales

Dairy

$3,516

10.3%

7.2%

Fruit & vegetables

$6,391

7.9%

13.0%

Breads & grains

$3,745

6.4%

7.6%

Meat, fish, poultry

$1,886

10.2%

3.8%

Beverages

$5,799

8.4%

11.8%

Snack foods

$2,764

12.0%

5.6%

Packaged/prepared foods

$3,636

8.4%

7.4%

Condiments

$1,211

9.4%

2.5%

Food TOTAL

$28,947

8.7%

59.0%

Supplements TOTAL

$13,506

6.1%

27.5%

Personal care

& other products TOTAL

$6,606

8.7%

13.5%

2014 TOTAL

$49,059

8.0%

100.0%

Adjusted 2013

$45,417

Natural products stores' 2014 sales by category, organic

Organic sales (M)

% change from 2013

% of cat. that is organic

% of total organic sales

Dairy

$2,364

11.2%

67%

16%

Fruit & vegetables

$4,922

7.6%

77%

32%

Breads & grains

$1,717

5.7%

46%

11%

Meat, fish, poultry

$456

5.9%

24%

3%

Beverages

$1,758

9.2%

30%

12%

Snack foods

$728

12.8%

26%

5%

Packaged/prepared foods

$1,449

6.7%

40%

10%

Condiments

$669

12.0%

55%

4%

Food TOTAL

$14,063

8.5%

49%

93%

Supplements TOTAL

$339

9.2%

3%

2%

Personal care

& other products TOTAL

$751

13.1%

11%

5%

2014 TOTAL

$15,153

8.7%

31%

100%

Supplement sales

Total sales (M)

% change from 2013

Vitamins

$4,843

3.4%

Minerals

$1,199

6.9%

Herbs/botanicals

$2,186

7.7%

Sports

$2,476

9.8%

Meal supplements

$419

12.6%

Specialty

$1,988

4.8%

Homeopathy

$395

6.1%

Total

$13,506

6.1%

Average sales per store

Total

Natural products stores

Health food stores

Supplement stores

Avg. sales 2014

$2.86 M

$5.15 M

$1.06 M

$633 K

Avg. overall net sales change

6.1%

7.0%

3.9%

4.8%

% of stores with sales increase

74%

81%

66%

72%

Avg. sales increase

8.6%

9.1%

8.1%

8.0%

% of stores with sales decrease

15%

10%

23%

17%

Avg. sales decrease

-5.2%

-3.6%

-6.0%

-5.6%

% of stores unchanged

10%

9%

11%

11%

Average sales by square footage

Natural products stores

<=3,000 sq. ft. retail

3,001-6,000 sq. ft. retail

>6,000 sq. ft. retail

Avg. sales 2014

$892 K

$3.56 M

$9.68 M

Avg. overall net sales change

6.3%

8.0%

7.1%

% of stores with sales increase

72%

88%

85%

Avg. sales increase

9.2%

9.3%

8.8%

% of stores with sales decrease

12%

6%

10%

Avg. sales decrease

-3.2%

-3.0%

-4.5%

% of stores unchanged

16%

6%

6%

Health food stores

<=2,000 sq. ft. retail

>2,000 sq. ft. retail

Avg. sales 2014

$353 K

$1.79 M

Avg. overall net sales change

3.4%

4.4%

% of stores with sales increase

66%

65%

Avg. sales increase

6.8%

9.1%

% of stores with sales decrease

16%

29%

Avg. sales decrease

-6.8%

-5.6%

% of stores unchanged

18%

6%

Supplement stores

<=1,200 sq. ft. retail

>1,200 sq. ft. retail

Avg. sales 2014

$378 K

$862 K

Avg. overall net sales change

3.7%

5.6%

% of stores with sales increase

65%

78%

Avg. sales increase

6.9%

8.8%

% of stores with sales decrease

17%

19%

Avg. sales decrease

-4.4%

-6.6%

% of stores unchanged

17%

4%

Growth and competition

Total

Natural products store

Health food stores

Supplement stores

2014

% that added onto one or more existing facilities in 2014

6%

6%

6%

2%

% that renovated/remodeled one or more of your existing facilities in 2014

16%

16%

20%

11%

% that added one or more locations through a new build or acquisition in 2014

5%

8%

2%

3%

% that closed one or more location(s) in 2014

4%

5%

2%

8%

None of the above

77%

75%

77%

83%

% indicating competitor opened store in their region in 2014

34%

31%

33%

44%

% indicating competitor closed store in their region in 2014

9%

11%

5%

11%

2015

% that plan to add onto one or more existing facilities in 2015

5%

8%

2%

2%

% that plan to renovate/remodel one or more of existing facilities in 2015

14%

17%

11%

11%

% that plan to add one or more locations through a new build or acquisition in 2015

8%

12%

6%

0%

% plan to close one or more location(s) in 2015

4%

3%

4%

8%

None of the above

74%

66%

79%

82%

Natural products stores

<=3,000 sq. ft. retail

3,001-6,000 sq. ft. retail

>6,000 sq. ft. retail

2014

% that added onto one or more existing facilities in 2014

2%

5%

9%

% that renovated/remodeled one or more of your existing facilities in 2014

10%

8%

24%

% that added one or more locations through a new build or acquisition in 2014

2%

8%

12%

% that closed one or more location(s) in 2014

5%

3%

5%

None of the above

84%

81%

65%

% indicating competitor opened store in their region in 2014

11%

47%

40%

% indicating competitor closed store in their region in 2014

6%

14%

15%

2015

% that plan to add onto one or more existing facilities in 2015

10%

11%

6%

% that plan to renovate/remodel one or more of existing facilities in 2015

10%

19%

21%

% that plan to add one or more locations through a new build or acquisition in 2015

4%

3%

23%

% plan to close one or more location(s) in 2015

3%

3%

2%

None of the above

75%

73%

58%

Health food stores

<=2,000 sq. ft. retail

>2,000 sq. ft. retail

2014

% that added onto one or more existing facilities in 2014

6%

7%

% that renovated/remodeled one or more of your existing facilities in 2014

16%

24%

% that added one or more locations through a new build or acquisition in 2014

2%

2%

% that closed one or more location(s) in 2014

1%

3%

None of the above

80%

75%

% indicating competitor opened store in their region in 2014

36%

31%

% indicating competitor closed store in their region in 2014

6%

3%

2015

% that plan to add onto one or more existing facilities in 2015

2%

2%

% that plan to renovate/remodel one or more of existing facilities in 2015

10%

12%

% that plan to add one or more locations through a new build or acquisition in 2015

6%

7%

% plan to close one or more location(s) in 2015

8%

2%

None of the above

78%

80%

Supplement stores

<=1,200 sq. ft. retail

>1,200 sq. ft. retail

2014

% that added onto one or more existing facilities in 2014

0%

3%

% that renovated/remodeled one or more of your existing facilities in 2014

7%

14%

% that added one or more locations through a new build or acquisition in 2014

3%

3%

% that closed one or more location(s) in 2014

5%

11%

None of the above

90%

76%

% indicating competitor opened store in their region in 2014

46%

45%

% indicating competitor closed store in their region in 2014

10%

10%

2015

% that plan to add onto one or more existing facilities in 2015

0%

0%

% that plan to renovate/remodel one or more of existing facilities in 2015

7%

18%

% that plan to add one or more locations through a new build or acquisition in 2015

0%

0%

% plan to close one or more location(s) in 2015

3%

10%

None of the above

90%

75%

Profit & expense

Total

Natural product stores

Health food stores

Supplement stores

Avg. revenue

$2.86 M

$5.15 M

$1.06 M

$633 K

Cost of goods sold

68%

67%

69%

68%

Storewide gross profit margin

32%

33%

31%

32%

Natural products stores

<=3,000 sq. ft. retail

3,001-6,000 sq. ft. retail

>6,000 sq. ft. retail

Avg. revenue

$892 K

$3.56 M

$9.68 M

Cost of goods sold

70%

66%

65%

Storewide gross profit margin

30%

34%

35%

Health food stores

<=2,000 sq. ft. retail

>2,000 sq. ft. retail

Avg. revenue

$353 K

$1.79 M

Cost of goods sold

73%

67%

Storewide gross profit margin

27%

33%

Supplement stores

<=1,200 sq. ft. retail

>1,200 sq. ft. retail

Avg. revenue

$378 K

$862 K

Cost of goods sold

66%

68%

Storewide gross profit margin

34%

32%

Regional independent growth

Region

Sales (B)

% change from 2013

% of total

New England

$2.19

7.7%

8%

Middle Atlantic

$3.25

5.6%

12%

South Atlantic

$3.59

6.3%

13%

East South Central

$1.30

8.9%

5%

West South Central

$3.54

4.1%

13%

East North Central

$2.33

6.0%

9%

West North Central

$2.23

8.4%

8%

Mountain

$2.34

4.4%

9%

Pacific

$6.41

6.2%

24%

Total

$27.17

6.1%

100%

Universe of stores

Independents &

Store size

No. of stores

Nutrition sales (M) **

% of sales

small chains

Natural products store

<=3,000 sq. ft.

1,408

$1,592

3.2%

Natural products store

3,001-6,000 sq. ft.

1,181

$3,803

7.8%

Natural food supermarket

>6,000 sq. ft.

2,082

$13,718

28.0%

Health food store

<=2,000 sq. ft.

1,942

$1,273

2.6%

Health food store

>2,000 sq. ft.

1,980

$4,647

9.5%

Supplement store

<=1,200 sq. ft.

1,021

$706

1.4%

Supplement store

>1,200 sq. ft.

1,153

$1,436

2.9%

Total independents

10,767

$27,175

55.4%

Whole Foods Market

387

$14,144

28.8%

GNC

6,638

$1,823

3.7%

Vitamin World (NBTY)

403

$223

0.5%

Vitamin Shoppe

711

$1,074

2.2%

Natural Grocers by Vitamin Cottage

91

$546

1.1%

Sprouts Farmers Market

191

$2,197

4.5%

The Fresh Market

169

$875

1.8%

Other*

16,486

$1,002

2.0%

Total independents & specialty

35,843

$49,059

100%

Business statistics

Total

Natural products stores

Health food stores

Supplement stores

Average # of natural products stores under same ownership

1.6

1.7

1.6

1.4

Average square feet (retail only)

2,999

4,972

2,240

1,139

Average annual sales per RETAIL square foot

$955

$1,035

$474

$556

Average # of years store has been open

28.1

28.9

28.9

24.2

Average wholesale inventory value

$142,565

$211,483

$111,284

$86,025

Average number of SKUs

6,256

9,086

5,608

2,810

Average sales allocation

USDA Certified Organic (70% organic or more)

42%

51%

38%

29%

Natural products

50%

42%

53%

66%

Conventional products

6%

6%

6%

5%

Other

2%

1%

3%

2%

% sales Non-GMO certified

31%

33%

33%

23%

% offering private label products

53%

60%

47%

45%

Food

18%

28%

11%

2%

Supplements

42%

44%

40%

42%

Personal care

8%

10%

7%

2%

Customers

Average # weekday

192

390

98

40

Average # weekend

213

429

109

48

Average sale per customer, weekday

$36

$31

$38

$44

Average sale per customers, weekend

$41

$35

$44

$50

Employees

Average # of full-time employees

18

32

8

3

Average # of part-time employees -

15-30 hours

10

17

6

2

Average # of part-time employees -

<15 hours

2

3

1

0

Natural products stores

<=3,000 sq. ft. retail

3,001-6,000 sq. ft. retail

>6,000 sq. ft. retail

Average # of natural products stores under same ownership

1.1

1.6

2.2

Average square feet (retail only)

1,691

4,305

13,697

Average annual sales per RETAIL square foot

$528

$828

$707

Average # of years store has been open

23.2

28.9

33.3

Average wholesale inventory value

$104,591

$190,010

$500,301

Average number of SKUs

4,701

11,418

17,294

Average sales allocation

USDA Certified Organic (70% organic or more)

52%

54%

46%

Natural products

42%

40%

44%

Conventional products

5%

4%

9%

Other

1%

2%

1%

% sales Non-GMO certified

33%

33%

33%

% offering private label products

29%

69%

79%

Food

10%

17%

50%

Supplements

14%

57%

62%

Personal care

2%

9%

17%

Customers

Average # weekday

128

348

1,038

Average # weekend

134

405

1,139

Average sale per customer, weekday

$30

$30

$33

Average sale per customers, weekend

$36

$33

$36

Employees

Average # of full-time employees

5

17

62

Average # of part-time employees - 15-30 hours

5

12

30

Average # of part-time employees - <15 hours

3

1

3

Health food stores

<=2,000

>2,000

sq. ft. retail

sq. ft. retail

Average # of natural products stores under same ownership

1.3

2

Average square feet (retail only)

1,389

5,175

Average annual sales per RETAIL square foot

$254

$345

Average # of years store has been open

26

31.1

Average wholesale inventory value

$84,263

$208,369

Average number of SKUs

4,637

10,789

Average sales allocation

USDA Certified Organic (70% organic or more)

35%

41%

Natural products

53%

53%

Conventional products

8%

4%

Other

4%

2%

% sales Non-GMO certified

26%

38%

% offering private label products

30%

61%

Food

9%

14%

Supplements

21%

56%

Personal care

6%

7%

Customers

Average # weekday

55

228

Average # weekend

58

260

Average sale per customer, weekday

$39

$36

Average sale per customers, weekend

$45

$43

Employees

Average # of full-time employees

3

12

Average # of part-time employees - 15-30 hours

3

8

Average # of part-time employees - <15 hours

0

1

Supplement stores

<=1,200

>1,200

sq. ft. retail

sq. ft. retail

Average # of natural products stores under same ownership

1.5

1.2

Average square feet (retail only)

952

2,102

Average annual sales per RETAIL square foot

$397

$410

Average # of years store has been open

23.8

24.8

Average wholesale inventory value

$65,333

$154,964

Average number of SKUs

2,638

4,783

Average sales allocation

USDA Certified Organic (70% organic or more)

27%

30%

Natural products

67%

66%

Conventional products

6%

4%

Other

4%

0%

% sales Non-GMO certified

20%

26%

% offering private label products

48%

43%

Food

0%

4%

Supplements

43%

43%

Personal care

0%

4%

Customers

Average # weekday

41

67

Average # weekend

47

73

Average sale per customer, weekday

$46

$43

Average sale per customers, weekend

$52

$50

Employees

Average # of full-time employees

2

4

Average # of part-time employees - 15-30 hours

2

2

Average # of part-time employees - <15 hours

0

0