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Quantifying natural products industry investment activity during 2020 reveals few easily deciphered story lines as connections between cause and effect are not always obvious.
People may have shifted their purchases online as COVID-19 grew, but they’re not shifting their values much as the pandemic goes into its second year. Here's where we stand as we near the one-year anniversary of lock downs.
What natural products industry categories thrived in 2020? And which ones suffered as the pandemic wore on? SPINS retail sales data paints the picture.
If there's no one-size-fits-all diet, it may be because many consumers say they identify with more than one. This could provide brands with multiple points of entry for messaging and product development.