Pinterest is one of the best ways to reach moms on social media. Just look at the numbers: 80 percent of Pinterest users are female, and 18 percent of pinners make $75,000 or more. Although no one has cracked the code on how to translate followers, clicks and repins directly into sales, the site can be a top traffic driver to your website, which means more opportunities for sales and—at the very least—brand building.
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