Marketers Refine Antioxidant Messages as New Science Emerges

Specialty antioxidants like lutein and astaxanthin still growing for consumers and suppliers.

It’s tricky to talk about antioxidants as a single category since they encompass an array of vitamins, vegetable and fruit extracts, herbs, polyphenols and specialty items. However, the basic concept of antioxidants to combat free radicals has caught on with consumers, and suppliers reported good demand in 2006.

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