More consumers are buying products featured on TV infomercials and shopping channels than ever before. In the past, only viewers who promptly called phone numbers flashed on screen could purchase items featured on direct response television (DRTV) promotions. Now, however, many DRTV products are sold in retail stores such as Wal-Mart and Target as well as through “As Seen on TV” shops and kiosks at malls. Consumers can also shop on line at any hour of the day or night, purchasing products
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email firstname.lastname@example.org for more information about subscribing.