Today’s busy lifestyles are leading more consumers to save time by shopping on line instead of driving to retail stores. “People are getting more and more comfortable about shopping on the Internet,” said Andy Kneeter, founder of consulting firm ASK Solutions (Studio City, Calif.). For sellers, the appeal of online marketing is multifaceted. Besides the growth of willing Internet shoppers, advertising is picking up and advertisers are learning a good deal about customers
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.