Online Marketing of Nutrition Products Comes of Age

Online sales of nutrition products rise as marketers refine their tactics.

Today’s busy lifestyles are leading more consumers to save time by shopping on line instead of driving to retail stores. “People are getting more and more comfortable about shopping on the Internet,” said Andy Kneeter, founder of consulting firm ASK Solutions (Studio City, Calif.). For sellers, the appeal of online marketing is multifaceted. Besides the growth of willing Internet shoppers, advertising is picking up and advertisers are learning a good deal about customers

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