U.S. families continue to embrace organic, with concern for children’s health being a driving factor. Parents feel responsible for providing their kids with healthy and organic options. Therefore, they are willing to pay a little more for the comfort of knowing they are giving their family the best quality products available, according to recent Organic Trade Association research. Here are highlights that prove more parents are choosing organic.
Parents willing to pay for organic food
When parents shoulder the responsibility of providing their kids with healthy and organic options, they are willing to pay a little more for organically certified produts, according to a new survey by the Organic Trade Association.