As the biggest food holiday of the year, Thanksgiving can have a big impact on your store. But be aware that the younger generations are straying from tradition. Thanks to the rise of “Friendsgiving,” more than half of millennials say they’re hosting a meal this year, according to dunnhumby’s online survey of 500 Americans. And, they’re using online grocery delivery, apps and social media to plan and prepare their meals.

Here are some more insights on what to expect in your store this week.