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Asahi Soft Drinks Launches Low-Calorie No-Fat Balanced Nutrition Beverage, "Asahi Eiyou Hokyuu PET 350 ml"

On Wednesday, 2 September 2008, Asahi Soft Drinks Co., Ltd. will launch a new low-calorie no-fat balanced nutrition beverage called “Asahi Eiyou Hokyuu PET 350 ml” nationwide. The product contains as much calcium as is found in a one-cup (200 g) serving of milk and contains magnesium, iron, niacin, and vitamin B6. In addition, the main feature of this balanced nutritional beverage, which is targeted at men and women in their 20s and 30s, is that it is fat-free and contains a mere 6 kcal per 100 ml. The product is priced at JPY 150 per 350 ml bottle.

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