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[email protected]: Purpose and profit may go hand-in-hand | Larabar debuts first TV ad

5@5: Purpose and profit may go hand-in-hand | Larabar debuts first TV ad
Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Companies with a purpose beyond profit tend to make more money

A new survey from Harvard Business Review Analytics and EY's Beacon Institute found that companies guided by a purpose returned six times more to shareholders than those who didn't. Read more at Financial Times...


Larabar promotes 'food made from food' in first TV spot

In an effort to reach a broader audience, the General Mills subsidiary has turned to TV. Its first ad plays on the song "Little Boxes" and positions its bars as made with real food and "never made with any ticky tacky." Watch it at AdAge...

Whole Foods shoppers say its food not worth the price

The company's stock has lost nearly half of its value since the end of 2013. A Wall Street Analyst surveyed more than 1,000 customers and found that they hadn't noticed any changes in price at Whole Foods, despite the retailer noting efforts to lower prices on some items. And nearly a quarter of those shoppers said the quality of the food at the store was not at all better than the organic food they could buy at a conventional grocery store. Read more at CNN Money...


When fast-food startups strive to improve the way communities eat

Two chefs are opening fast food restaurants called Locol in underserved communities in California. Read more at Bloomberg...


Former Boulder Brands exec joins Bobo's Oat Bars as CEO

T.J. McIntyre took over Boulder-based Bobo's Oat Bars—and brought two former coworkers with him—after founder Beryl Stafford stepped down. Read more at The Daily Camera...

TAGS: News General
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