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5@5: Salty snacks are big sellers | A Wild nut butter success story

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Salting away sales

Salty snacks are in: Ready-to-eat popcorn has skyrocketed, and chips, nuts and seeds remain big sellers. Health and wellness concerns will drive this $22 billion market into the future, analysts say. Read more at Convenience Store Decisions...


Four years after Shark Tank, 23-year-old, her best friend and her dad build a $7M nut butter company

Five years ago, two University of Oregon athletes started making flavored nut butters in their apartment. Today they run Wild Friends nut butter company that counts Whole Foods, Target and Costco among its retail partners, and Annie's CEO John Foraker among its investors. Read more at Forbes...

Not all 'front-of-package' nutrition information produces the same effect

Nutrition facts and evaluative labels (like certifications) serve different purposes for consumers, according to marketing researchers at the University of Arkansas. In their study, a front-of-package label detailing qualitative nutrition facts helped consumers make choices about a single product, while evaluative labels helped them make decisions between products. Read more at ScienceDaily...


How ex-supermarket boss Tom Siebel is taking the Australian vitamin market by storm with $5 million brand VOOST

Siebel founded VitaminHaus, whose consumer brand VOOST sells effervescent vitamins, and is hoping a clever jingle will help his brand take hold. VOOST is also rolling out 15 new products over the next year and a half and sees opportunity in the "big, sophisticated market in the U.S." Read more at Smart Company...


A baseball stadium farmers market is a hit in Fresno

Fresno's minor league baseball team has started hosting a farmers market during Friday home games to bring fresh fruits and vegetables to fans while celebrating local agriculture in an area where fresh, healthy food is hard to come by. Read more at Civil Eats...

TAGS: News General
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