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5@5: No, really—what is 'healthy'? | REBBL CEO moves from bars and baby food to superherbs

Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Is sushi 'healthy'? What about granola? Where Americans and nutritionists disagree

There's a disconnect between how nutrition experts and American consumers view foods like granola bars, coconut oil and quinoa. As the FDA revisits how it defines the word 'healthy' on food labels, the New York Times surveyed nutritionists and consumers on whether certain foods were healthy and found that a few foods split even the nutrition experts themselves. Read more at The New York Times...


The former CEO of Clif Bar is trying to get America to drink herbs

Sheryl O'Loughlin, one of the forces behind Clif Bar and Plum Organics, is now CEO of REBBL. She recently helped raise a $4 million round of capital for the beverage company, which sells elixirs and tonics packed with adaptogenic herbs and has a social mission to fight human trafficking in supply chains. One of REBBL's newest projects? Becoming a B Corp. Read more at Fortune...

Sales healthy for Tespo vitamin dispenser startup

After a soft launch of its Keurig-liked vitamin dispenser in November, the founders of LifeBoost LLC say they've sold more than 1,500 units online. Read more at Crian's Detroit Business...


Apothecary gardens fuel farm-to-medicine-cabinet movement

A growing interest in natural remedies has fueled a new generation of herbalist-farmers making healing oils, teas and tinctures. Read more at


Why some of Instagram's most popular food accounts are fleeing to Snapchat

Instagram's recent switch to a Facebook-like curated feed is putting the squeeze on many foodies. But Snapchat requires all original content, so brands are finding that it takes a lot of planning and coordination. Read more at Adweek...

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