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[email protected]: Clever Honey Nut Cheerios box calls attention to bee problems | What happens when big buys small

5@5: Clever Honey Nut Cheerios box calls attention to bee problems | What happens when big buys small
Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Honey Nut Cheerios wants you to know about our threatened bee population

A new Honey Nut Cheerios cereal box in Canada calls attention to the decline of bee populations by cutting out its mascot, the honeybee Buzz. General Mills is also giving away free wildflower seed packs. Read more at Huffington Post...


When big companies buy small brands

It always seems to stir up an impassioned consumer reaction when a Big Food company buys a small natural brand. “I would love to get to a point where consumers and the industry are less worried about that because they trust big companies are going to do the right thing," Steve Young, a vice president at General Mills, said during an Expo West panel. Read more at Food Business News...

Roadmap sets the table for nutrition research

A new roadmap released by the U.S. Department of Agriculture aims to help guide government, academia and private businesses to better work together on federally funded nutrition research. Read more at USDA...


Green Goddess founders honored

Tammy Loewy and Wynde Kate Reese, the founders of Green Goddess Natural Market in Lake Placid, were honored with the New York State Small Business Person of the Year award. Read more at Press Republican...


Shark Tank: Barbara Corcoran gets a whiff of 1,000% growth in a millennial female business

PiperWai, a natural deodorant startup, appeared on the show in December 2015 and secured a $50,000 investment from Corcoran. Since then, sales and wholesale requests have skyrocketed. Co-founders Jess Edelstein and Sarah Ribner share their learnings. Read more at Forbes...

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