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[email protected]: Grocery stores stock up on nutrition experts | A big week for celebrities investing in beverages

5@5: Grocery stores stock up on nutrition experts | A big week for celebrities investing in beverages
Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Forget lemonade, Beyonce is investing in watermelon

By now you've probably heard that beverage brand Runa got an investment from Leonardo DiCaprio, but now cold-pressed watermelon water start-up WTRMLN WTR is adding Beyonce to its list of investors. She calls the beverage "the future of clean, natural hydration." Read more at Fortune...


Dietitian on aisle four: Grocery stores are calling in health experts

Some 11,000 U.S. grocery stores employ dietitians to help customers navigate the aisles cluttered with claims. Here's how they're making a difference. Read more at Chicago Tribune...

Shippers seek organic supplies to meet growing demand

Organic produce accounts for less than 10 percent of total produce sales, but demand is rising nearly twice as fast as conventional. Supply struggles still continue for organic stone fruit and spinach. Read more at The Packer...


Vita Coco CEO: The business of coconut water

Michael Kirban isn't worried about big guys like Coca Cola trying to take them out. He says the Vita Coco's entrepreneurial story, its brand and the fact that it specializes strictly in coconut products, will keep it on top. See more at Bloomberg...


Teton Waters Ranch receives minority investment from Sunrise Strategic Partners

The Denver-based company produces 100 percent grass-fed beef in the form of sausages, frankfurters and chili. Read more at PR Newswire...

TAGS: News General
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