Consumers want to take climate action but aren’t. This Climate Collaborative consumer campaign is primed to change that. How do we as an industry motivate the climate “alarmed but largely inactive?" Climate Collaborative Co-founder Nancy Hirshberg shared the Collaborative’s latest consumer survey results, showing that the vast majority of natural products consumers are alarmed about climate change, yet don’t know how to make a difference.
Enter a bi-partisan communication strategy that will unlock the true potential of consumers, who are your natural products brand’s hidden superpower. Here, Hirshberg outlines the new campaign, how to “get your marketing teams psyched” and the tools and resources that will be made available to you in coming months.
Watch the full session on the Natural Products Expo Virtual platform.