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Hall of Legends 2014 honorees: Gary Erickson & Kit Crawford

In an over-saturated nutrition bar category, Clif Bar & Company has managed to remain a leader in terms of sales and innovation. Company co-founders and Hall of Legends honorees Gary Erickson and Kit Crawford say the secret to their success is the company's five bottom lines that go beyond profits to encompass both social and environmental sustainability.

 

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