Building a brand doesn't all come together at once. You need a standout product, slick design, a unique voice, cool culture, a name that sticks—a million different things that you may not be able to come up with on your own. Angelic Bakehouse, for one, had seven different names on the table before they landed on their heavenly moniker—but, according to Marty and Adam Butler of branding agency The Butler Bros,
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