New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Products Expo

How do New Hope editors choose NEXTY Awards nominees?

NEXTY logo promo
While scanning Natural Products Expo East and West, how do New Hope editors determine whether a product deserves a NEXTY nomination? Here are the criteria we use for Natural Food and Beverage, Beauty, Natural Lifestyle, and Supplements and Ingredients categories.

Beginning at Natural Products Expo West 2012 and now including Expo East, New Hope Network's editors peruse thousands of booths, looking for potential NEXTY Awards nominations—products and companies that we believe are shaping a healthy future for natural products.

After each show, New Hope's editors choose Editor's Choice winners in the Food & Beverage, Beauty & Natural Living, and Supplements & Ingredients categories. The NEXTY Awards nominees are then put to an industry-wide vote to determine who will receive the Popular Vote NEXTY Awards in each of these categories.

Here are the criteria we use to determine whether a product is worthy of a coveted NEXTY nomination and Editor's Choice award:

  • Innovation: The product or company shows truly creative thinking and execution (not a “me too” approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique, or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
  • Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
  • Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability, and safety/security.
Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish