Increased usage of supplements as a result of COVID-19 is leading to the highest growth year for supplements since 1997, ringing in at 12.1%. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.
An era of coronavirus social distancing has consumers taking fitness outdoors, thus a sports nutrition industry focused on body building could be forced to pivot marketing to match new habits.
Closed gyms have the fitness faithful turning to endurance sports, but sports nutrition brands need to look beyond carbohydrates and energy to fulfill the needs of this market.
Pandemic Potential Part 1: COVID-19 paired with 7 out of 10 Americans living with home-shelter orders has savaged industries. But for the dietary supplement business, the new coronavirus has been a boon.
Pandemic Potential Part 2: Consumers worried about catching the coronavirus are emptying shelves of immunity supplements, but demand could spread to additional supplement categories.
Pandemic Potential Part 3: First coronavirus affected Chinese factory production. Now it is causing kinks all along the dietary supplement supply chain.