PLT Health Solutions Inc. and Oakshire Naturals LP announced the launch of Earthlight Whole Food Vitamin D. The patented mushroom powder ingredient delivers 40,000 International Units (IU) of vitamin D per gram from a non-GMO, clean-label, natural source. Earthlight’s high concentration of vitamin D will allow food, beverage and supplement producers to offer “good,” “excellent” and “high potency” source label claims with only a few milligrams of the ingredient. This low level of addition means that Earthlight will not affect the organoleptic properties of the products in which it is included and contributes to the cost-effectiveness of this vitamin D solution. A minimally processed ingredient, Earthlight is considered a “whole food” form of nutrition—responding to consumer desire for “cleaner” labels on their food, beverages and supplements. This ingredient solution is being introduced to the market at a time when concern about adequate levels of vitamin D is at an all-time high in the nutrition and medical communities—a concern that is gaining awareness among consumers as well.
According to Devin Stagg, director of corporate strategy for PLT Health Solutions, Earthlight Whole Food Vitamin D allows food, beverage and supplement producers to address a convergence of consumer wants. “First it was ‘natural’. Then it was ‘clean label’, and often consumers want ‘vegetarian’ or ‘vegan’ on their labels. Today’s answer to all of these consumer preferences is ‘whole food’ nutrition. A recent IFIC survey showed that sixty percent of consumers strongly like the idea of getting their nutrition from foods with naturally occurring health benefits. With Earthlight Whole Food Vitamin D, consumer products companies can offer their customers this important nutrient with a positive label experience in a nutrient dense formulation,” he said.
Minimally processed, wholesome ingredient
Earthlight is manufactured by Oakshire Naturals, a division of Pennsylvania-based Oakshire Mushrooms—one of the largest growers of mushrooms in the United States. Premium white button and Portobello mushrooms are exposed to light to naturally enhance Vitamin D content in a proprietary process. Each gram of Earthlight contains 40,000 IU of vitamin D, which means the FDA Daily Value (DV) can be attained with just 10 milligrams of the ingredient. A “good” source claim requires 1 milligram, (10 percent DV) while an “excellent” or “high potency” source claim can be achieved with just 2 milligrams (20 percent DV). The ingredient is Kosher and Halal certified. It is considered GRAS since it is a food, and is non-GMO. Tests have shown a minimum two-year shelf-life stability with a reproducible nutrient content.
“Consumers are really starting to become aware of the need for more vitamin D,” said Stagg. “At the same time, with consumers opting for cleaner labels and more natural, wholesome ingredients, companies are concerned about working with animal-based sources of vitamin D or highly processed extracts that might not be considered wholesome. With Earthlight, consumer products companies can continue—or start—to include this important nutrient in their formulations, while offering the most attractive label experience possible. We like to say that Earthlight is where the world is coming next for vitamin D.”