The demand for natural ingredients in the booming energy drink market is leading manufacturers to dig deep to uncover the next new thing. At the BevNet LIVE conference recently, several high-profile companies found themselves lining up early to get the scoop on PurCaf, a botanically sourced, certified-organic and non-GMO caffeine ingredient that debuted at the event from functional ingredient leader Applied Food Sciences.
“We’re seeing a lot of interest in organic caffeine for energy drinks,” says Jackson Zapp at Applied Food Sciences. “Companies are coming to us because organic caffeine is hard to source and manufacture, since most energy ingredients are synthetic using chemical extraction. PurCaf is manufactured using completely sustainable practices from sourcing to manufacturing, it’s certified organic, non-GMO, chemical-free water extracted and easy to use in drink formulations”.
In addition, and perhaps most importantly, setting PurCaf apart from other natural caffeine ingredients is its caffeine content by volume. Companies that use organic and natural energy ingredients often find them hard to use in formulations due in part to their low caffeine content. For example, most extracts from green teas or guarana have a range of 30 to 40 percent caffeine, and even most green coffee extracts contain less than 40 percent caffeine. Therefore, when formulating, twice the amount of the ingredient is required, potentially resulting in beverages that have unpalatable textures. PurCaf comes in at 92 percent caffeine, netting pure, simple, organic caffeine.
On the whole, the continued growth in the organic category as well as increasing interest in functional beverage manufacturers in organic ingredients, points to a rosy future for PurCaf. According to Kantar World Panel, organic beverages are showing exceptional growth across all channels, up 28 percent in conventional supermarkets and up 17.1 percent in natural markets since 2013. Sales of organic beverages have grown 61 percent over the past two years. The energy drink market shows no signs of slowing down. According to Packaged Pacts, energy drinks and shots made up the most dynamic market from 2008-2012, growing 60 percent, and in 2012 total U.S. sales for energy drinks and shots was worth more than $12.5 billion.
PurCaf is made from coffee beans that are 100 percent certified organic through Eco-Cert and USDA, non-GMO, and is a 92 percent pure caffeine extract derived from water-extracted green coffee beans.
In general, natural sources of plant based caffeine can have balancing effects to neutralize the negative side effects (jitters and nervousness) typical of synthetic sources because they are combined with other compounds from the plant.
PurCaf is easy to formulate, water soluble and clear in solution, providing it as an optimum choice for beverage formulators.
PurCaf will be exhibiting at INTERBEV in Chicago on June 10 to 13, 2014, at Booth #4818.