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New Products March 2013

New Products March 2013
The latest products on the market

Anti-hunger ingredient passes clinical trial

Promising results were reported on an "anti-hunger" ingredient in Philadelphia this fall at the 244th National Meeting & Exposition of the American Chemical Society. The proof-of-concept clinical trial for the new ingredient was done in yogurts, fruit shakes, smoothies and other foods that would make people feel full longer and ease the craving to eat. Scientists described the ingredient as a new version of a food additive that has been in use for more than 50 years: methyl cellulose. Made as a white powder, it dissolves in cold water to form a thick solution that turns into a "gel" or gelatin-like material upon heating. Methyl cellulose provides a pleasant texture and holds together the ingredients in hundreds of food products like baked goods, sweet and savory snacks and ready meals. Carsten Huettermann, Ph.D., who presented the report, said that this is the first use of methyl cellulose as a satiety ingredient in food. The updated methyl cellulose has been named SATISFIT-LTG.

Probar expands product line

This January, makers of PROBAR are unveiling a variety of new meal bars that are non-GMO, vegan and rich in raw ingredients. The certified organic snacks come in several flavors: Double Chocolate (Meal-Bar Collection), Chocolate Orange (fruition Collection) and S’Mores (HALO Collection). PROBAR has been the recipient of numerous national magazine and industry awards for healthiest and most delicious packaged food.

SOYJOY adds two new flavors

Pharmavite LLC, the maker of SOYJOY snack bars, announces two new flavors available this fall – Cranberry and Dark Chocolate Cherry. SOYJOY is an all-natural and gluten-free snack baked with real fruit and ground whole soybeans—offering a nutrient rich combination of protein, carbohydrates and fiber. All nine flavors of SOYJOY contain at least four grams of protein and are completely free of trans fats, hydrogenated oils, artificial colors and flavors, preservatives and additives. No matter which flavor you choose to enjoy, you're getting a nutritious, satisfying snack full of real food goodness with only 130-140 calories per bar.

Energy shot launches in Singapore

Wellmune WGP, the clinically proven natural immune health ingredient from Biothera, is now available in a specially formulated beverage in Singapore called Take5ive Energy + Immunity Shot. Take5ive Energy + Immunity Shot is a product of Avenza Pte Ltd. and works to increase energy and minimize the effects of stress, fatigue and tiredness that can weaken the immune system. Take5ive Energy + Immunity Shot is available in a choice of Mixed Berry and Citrus flavor. The 60-milliliter shot has no calories, sugar or carbs and includes 100% all-natural caffeine, Niacin, Folic Acid and vitamins B6 and B12. Wellmune WGP is a proprietary baker’s yeast beta 1,3/1,6 glucan that is clinically proven to prime key immune cells that keep the body healthy.

Snack line with only 5g of sugar

KIND Healthy Snacks has launched a new line of low sugar healthy snack bars: KIND Nuts & Spices, all containing only 5g of sugar (or less)—and nothing artificial. KIND Nuts & Spices is the first in the category to provide consumers a delicious, natural way to control sugar intake and meet daily protein and fiber needs without using chemicals or sugar alcohols. Instead, the four varieties of KIND Nuts & Spices are naturally lower sugar by replacing fruit with sophisticated spices like Madagascar vanilla, ginger, cinnamon and sea salt. The products include:

· Dark Chocolate Nuts & Sea Salt provides 7g fiber, 6g protein and only 5g sugar

· Madagascar Vanilla Almond provides 7g protein, 5g fiber and only 4g sugar

· Dark Chocolate Cinnamon Pecan provides 7g fiber, 5g protein and only 5g sugar

· Cashew & Ginger Spice provides 6g protein, 5g fiber and only 4g sugar




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