Organic dragonfruit slices debut at Expo West

Organic dragonfruit slices debut at Expo West

Navitas Naturals will showcase its just-launched slicies of sun-dried cactus superfruit from Thailand.

Navitas Naturals’ new organic Dragonfruit Slices unleash the sweet flavor of the tropical superfruit in a chewy, dried-fruit leather style. The exotic-looking Dragonfruit has a well-rounded nutrition profile that includes omega-3s, antioxidants, protein, iron, fiber and an abundance of vitamins and minerals. Navitas is a Gold sponsor of Natural Products Expo West in Anaheim, Calif., and will launch this product at the event.

“There’s nothing like our Dragonfruit Slices in the marketplace today,” says Zach Adelman, CEO and founder of Navitas Naturals. “Our customers are looking for nutritious, organic grab-and go snacks, and this provides them with a new superfood option that’s out of the ordinary,” adds Adelman.

Dragonfruit Slices have a delicious sweet flavor and a chewy texture that’s ideal as a delicious snack right out of the bag. The taste of this superfruit is similar to pears, mangos and kiwifruits. Like any dried fruit, purple Dragonfruit Slices can be enjoyed as an ingredient in many healthy recipes including salads, trail mixes, oatmeal, cereals, desserts and baked goods.

Made from the sweeter red variety of dragonfruit (also known as pitaya), a cactus that grows in tropical regions of the world, Navitas Naturals Dragonfruit Slices are 100 percent fruit. Offered in a 3-ounce bag for $8.99, this product is raw, certified organic, gluten-free, Non-GMO Project Verified and vegan. Navitas Naturals products are available at hundreds of stores around the country including Whole Foods Markets, Wegmans, Sprouts and HEB, as well as online at and Amazon.

To create this unique superfruit snack, small-scale farmers in the lush tropical regions of Thailand select the finest red dragonfruit that is sustainably harvested from night-blooming cactus plants. The fruit is created only if the cactus flowers are pollinated at night by bats, moths and nocturnal creatures. The soft, pulpy center of each Dragonfruit is speckled with tiny black seeds, and this fibrous sweet pulp is carefully removed in slices that are sun dried at low temperatures to protect the nutrients.


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