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Vega rolls out new nutrition bar

Vega rolls out new nutrition bar
New Vega One Nutrition Bar is a clean, ready-to-eat, plant-based bar to fuel a healthy, active lifestyle.

Vega, a leader in plant-based, natural health and performance products, announced today the launch of the Vega One Nutrition Bar at Natural Products Expo West. The new Vega One Nutrition Bar is a clean, ready-to-eat, plant-based bar to fuel a healthy, active lifestyle—all without compromising on great taste. Dipped in chocolate, it provides the best combination of balanced nutrition and flavor ever seen in an on-the-go bar.

Building on the concept of "All-In-One Nutrition" that Vega is known for, the new Vega One Nutrition Bar is packed with a healthy boost of daily essentials: 15 grams of protein, 6 grams of fiber, and 1.5 grams of omega-3, key vitamins and minerals, antioxidants, and a full serving of greens plus 1 billion CFU probiotics per bar. Gluten-free, with no added sugar, artificial flavors, colors or sweeteners, the bars are available in three delicious flavors: Double Chocolate, Chocolate Almond and Chocolate Cherry.

"We are very proud to expand our popular Vega One line to offer the convenience of bars," said Brendan Brazier, Vega's formulator. "Our customers are extremely passionate about the Vega One Nutritional Shake and challenged us to create a delicious, ready-to-go version that's just as clean and nutrient-dense. To meet that challenge, we developed our Vega One Nutrition Bar and in my opinion, it's the best nutrition bar you will ever sink your teeth into."

Vega One Nutrition Bars can be purchased nationwide in Canada and the United States at Whole Foods Markets and health food retailers for $3.99. For more information, visit

"We are thrilled to see how so many more consumers are embracing clean, plant-based nutrition as a way to positively impact their health, quality of life and the environment," continued Brazier. "And we'll continue innovating new products that simplify people's lives so they can spend their time working towards their ultimate vision of optimal health—as they define it. We see tremendous growth ahead."


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