Natural Foods Merchandiser

Company/People News

Somerville, Mass.-based Recycline Inc., which makes products from recycled materials, recently took recycling one step further with the introduction of its new retail shelf display. The shelf unit is made from recycled Preserve toothbrushes sent back to the company for recycling by customers and from scrap from production runs of Preserve family products. The shelf unit comes in multicolors and can display all of Recycline's oral products.

Los Angeles-based Soft Gel Technologies Inc. introduced its new product catalog, which includes updated products and new category layouts for easier ingredient and supplement navigation. The catalog now has expanded information on each supplement category, as well as product description, capsule size and trademarks. It also provides an easy-to-use, innovative icon reference guide to help identify products.

Gauger & Silva of San Francisco, Calif., an advertising, design and public relations firm, has merged with Santy Advertising-Communications. Together they have formed a full-service marketing communications firm dedicated to marketing products targeted to healthy lifestyle consumers. The firm's services include strategic planning for new product launches, brand development, package design, advertising and public relations. Its offices are located in San Francisco, Phoenix and Boston. Some of its clients include: Atkins Nutritionals, Imagine Foods and Barbara's Bakery.

Los Angeles-based Jarrow Formulas announced that the Jarro-Dophilus Enhanced Probiotic System technology, an Institut Rosell-Lallemand innovation, has won Frost & Sullivan's prestigious 2001 Market Engineering Technology Leadership Award for its new enteric coating technology, STomach Acid Resistance. STAR is a technology that guarantees to deliver greater concentrations of probiotic microorganisms from each capsule to the intestinal tract after modifying its enteric coating from a solvent-based one to a water-based one, the company says.

OneTribe Creative, of Fort Collins, Colo., is launching a new branding and advertising campaign for Rapunzel Pure Organics. The campaign will include an identity overhaul, new packaging and a new Web site. Rapunzel, the largest manufacturer of organic foods in Europe, is expanding its sales and product line in the U.S. market. The company also plans to launch new cooking and baking products. OneTribe Creative began operating as an advertising/design firm over 16 years ago as The Jensen Group. Turning its creative energy to a greater good, the founder, Paul Jensen, switched the agency's name and focus to offer its marketing services to a more socially responsible clientele.

Natural Inc. of Vernon Hills, Ill., a global manufacturer and marketer of Tonalin brand conjugate linoleic acid (CLA), has announced that its parent company, Natural ASA, based in Oslo, Norway, has opened a new state-of-the-art manufacturing facility in Havdabygda, Norway. The 4,000-square-foot plant will primarily produce pure, single isomers of CLA and precursors or metabolites of CLA for research purposes and house new manufacturing equipment utilized in the upgraded and more cost-effective production processes.

Maximum Marketing of Pompano Beach, Fla., has joined forces with Snyder's of Hanover, of Hanover, Pa., to market, sell and merchandise the company's new line of EatSmart All Natural Snacks. The new products include EatSmart Veggie Crisps, Blue Corn-Tillas and Organic Pretzels. The Snyder's of Hanover EatSmart product line will be marketed to Maximum Marketing's client base.

Primera Foods Corp., of Cameron, Wis., announced its plans to consolidate all ingredient sales under the Primera Foods logo. Primera's products now include Primegg spray-dried eggs and egg products, Zumbro specialty ingredient products, and most recently, certified organic products.

People News
San Francisco-based SPINS, a provider of information and insights to the health and wellness industry, recently announced the promotion of Tony Olson to president. Olson started with SPINS three years ago as Midwest regional sales manager and rapidly rose within the company, assuming the role of national sales manager then vice president of sales. As president, Olson will be responsible for day-to-day operations of the company, including sales and marketing, content development, information technology and finance.

Silver Spring, Md.-based American Herbal Products Association President Michael McGuffin recently announced at the association's annual board meeting in Anaheim, Calif., that Steven Dentali, Ph.D., will serve as the organization's vice president of scientific and technical affairs. Dentali will spearhead activities that require an understanding of the emerging scientific research on therapeutic botanicals as well as the ways in which botanicals have been traditionally used for millennia. Dentali has served on a number of advisory committees and review panels for the U.S. Food and Drug Administration and the National Institutes of Health, and he is an author of several natural health publications.

AHPA also announced the results of its 2002 board of trustees election. James Selander, vice president of research and development of Nutraceutical Corp. will continue to serve as the board chairman. The remaining officers of AHPA's board are Garry Pay, general counsel with Metabolife Int'l., who will serve as the board vice chair; John Venardos, vice president of government and regulatory affairs of Herbalife Int'l., who will serve as board treasurer; and Beth Lambert, president of Herbalist and Alchemist Inc., who will serve as board secretary.

Portland, Maine-based Planet Dog announced that it has hired Barbara Ford as director of supply and demand. In the newly created position, Ford will be responsible for monitoring inventory levels, maintaining the integrity of the company's inventory systems and contributing to new-product development. Planet Dog makes innovative and eco-friendly dog products and donates a percentage of its sales to environmental, animal welfare and educational causes through Planet Dog Philanthropy.

Bioforce USA of Chatham, N.Y., the exclusive distributor of Bioforce and Sanhelios products, recently promoted Richard Manziello to national sales manager. Manziello has been with Bioforce for 13 years, establishing the telemarketing department and working in customer service.

The United States Pharmacopeia, of Rockville, Md., recently appointed former USP scientist V. Srini Srinivasan, Ph.D, acting vice president of its dietary supplement verification program. Srinivasan has more than 15 years experience with USP's dietary supplement initiatives, including establishing USP and National Formulary monographs for vitamins, minerals, amino acids and botanicals.

Pharmaca Integrative Pharmacy, of Boulder, Colo., has hired Nancy Hoopes as vice president of human resources to better support the company as it expands into new markets. In the newly created position, Hoopes will be responsible for organizational development, legal compliance, compensation and benefits, recruitment and training, and the launch of several new programs for current stores. She was group director of human resources at Quantum Inc. prior to joining Pharmaca.

Teacrest Corp., of Bedford, N.Y., recently named Jim Williams national sales manager. Williams, who brings more than 10 years experience to the natural products industry, will be responsible for long-term development and implementation of programs in the natural, specialty and mass-market classes of trade. Williams will be based in Charlottesville, Va.

International Dehydrated Foods Inc., of Springfield, Mo., promoted Bob Hoopingarner to vice president of sales and marketing for both American Dehydrated Foods and IDF. Hoopingamer has worked with IDF since 1996. IDF supplies ingredients to the consumer food and flavor industry, while ADF supplies ingredients to the pet and animal feed industry.

Historical Remedies, of Saint Paul, Minn., recently announced the addition of Tony Kvale as marketing and sales director. Kvale brings marketing and sales experience from a manufacturer of nutritional supplements designed for health care professionals, wholesale strategies from a manufacturer of ayurvedic products and 15 years of leadership roles. Historical Remedies is a distributor of homeopathic products.

Natural Foods Merchandiser volume XXIII/number 5/p. 47-48

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