Wednesday, Oct. 13
The New Rules of Natural Product Marketing*
When: 9 to 10:30 a.m.
Where: Level 2, Room 253B
Rafael Mael, marketing strategist at Baltimore-based marketing firm Brand Launcher, offers proven promotional strategies to increase your customer base. 

Promos Through the Year: A Retail Calendar*
When: 2:30 to 3:45 p.m.
Where: Level 2, Room 252B
Are your promotions the same week after week? Do your demos lack flair? Are your endcaps boring? Leave this session with a promo calendar to use in every section of your store.

The Organic Harvest Festival and Spirit of Organic Awards
When: 5 to 7:30 p.m.
Where: Seaport World Trade Center
This event brings the organic community together with live music, conversation, organic food and drink, and the Spirit of Organic Award presentation. 

Thursday, Oct. 14
Organic Personal Care Products: Lay of the Land (part of All Things Organic)
When: 8 to 9 a.m.
Where: Level 2, Room 254B
What's organic about organic personal care products? Stay on top of the ever-evolving landscape of products that may or may not be covered by the National Organic Program final rule.

New Products Showcase
When: 9 a.m. to 6 p.m.
Be the first to stock the latest and greatest personal care products. The New Products Showcase is open Thursday and Friday from 8 a.m. to 6 p.m., and Saturday from 8 a.m. to 4 p.m.

Community Celebration
When: 6 to 8 p.m.
Where: Westin Waterfront, Garden Terrace
Time to take a load off and join the natural products community at this can't-miss Oktoberfest-themed event.

Friday, Oct. 15
Breakfast by the Bay
When: 7 to 8:30 a.m.
Where: Level 3, Grand Ballroom Lobby
Start your day right with healthy and hearty food from Earth Balance, along with sunrise views of Boston Harbor.

Keynote: Alicia Silverstone
When: 8:30 to 10 a.m.
Where: Level 3, Grand Ballroom
Away from the screen, Silverstone is a thought leader for eco-conscious consumers and author of The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet (Rodale, 2009).

Women in Naturals
When: 5 to 6:30 p.m.
Where: Level 3, Grand Ballroom Lobby
This event encourages community by gathering a wide variety of women—ranging from pioneers to the newest members of the industry—to share stories, learn from one another and just enjoy good food and a good time.

Saturday, Oct. 16
Consumer Trends in Natural Beauty
When: 8 to 9 a.m.
Where: Level 2, Room 252B
This session explores consumer preferences and awareness of specific ingredients and claims, and how shoppers perceive "natural" and "organic" in personal care. It will also examine how stage of life and degree of "healthfulness" play into consumers' shopping choices when selecting personal care items.

Featured Speaker: Dara O'Rourke, Founder of GoodGuide
When: 9 to 10 a.m
When: Level 2, Room 253 BC
O'Rourke is a University of California, Berkeley professor in environmental science, policy and management, and the founder of GoodGuide, which helps consumers find safe, healthy and green products.

*This session is part of the Retailer Workshop, which costs $95, or $75 for Natural Products Association East members.