Natural Foods Merchandiser

NNFA 2004 Attracts Sellers, Buyers and Speakers

The chance to preview the latest trends in the industry and learn more about the market will draw buyers and sellers to Las Vegas for this year?s National Nutritional Foods Association trade show and convention.

The NNFA expects more than 500 exhibitors to set up booths at the 67th annual show, which will be held at the Sands Expo and Convention Center from July 16 to 18. Attendees of NNFA 2004 will learn about advances in natural foods, new low-carb products, dietary supplements trends and many other industry developments.

Special events will be held throughout the weekend, including the president?s reception, the annual awards reception, the annual business meeting, the People?s Choice Awards taste-test competition, and food demonstrations.

David Seckman, NNFA?s executive director and chief executive officer, says the trade show is beneficial for a few reasons. ?We?ve always recognized that natural products retailers and suppliers create a unique community,? he says. ?So for 67 years our show has been ... a gathering place for retailers and suppliers to network and exchange views and information. Of equal importance is its role as a forum for association governance, as we report on elections and other association activities.?

Anne McConahey, event manager for NNFA, adds that the trade show is beneficial to the natural products industry because the proceeds go directly back to the industry. ?Also, the show provides a forum for retailers and suppliers to network and do business together, provides important educational opportunities on a variety of topics, and allows people from all segments of NNFA membership to come together to conduct association business.?

Nearly 40 educational sessions are scheduled to take place during the course of the show, including the opening keynote on Syndrome X from Michael T. Murray, N.D., and the closing keynote from Fred Pescatore, ?Low-Carb Done Right is Based on Science, Not Hype.? Other speakers include Reps. Chris Cannon, R-Utah, and Frank Pallone Jr., D-N.J., who will present ?The View from Capitol Hill.? For a schedule of seminars and other events, see ?Schedule of Events.?

Last year?s NNFA show attracted nearly 6,800 attendees, and NNFA is anticipating a 5 percent to 10 percent increase this year, McConahey says.

?While our show continues to grow, our overarching goal is to ensure the right balance of attendees and exhibitors,? Seckman says. ?Ultimately, this is what keeps everyone happy.?

For more on NNFA 2004, visit

Natural Foods Merchandiser volume XXV/number 7/p. 58

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