Target is the latest national chain to launch an expanded natural and organic private-label line, according to an Associated Press report in the Denver Post.
The big-box retailer said the new brand, called Simply Balanced, will start with drinks and snacks like corn chips on Sunday. The line is an outgrowth of similar products within its existing Archer Farms store brand, which is positioned as a premium alternative to national name brands.
Kroger last year made a major commitment to natural and organic with its launch of Simple Truth and Simple Truth Organic. And Safeway has continued to grow its own and other organic product selection, too.