It's a place to preview eye-catching packaging that'll attract health food shoppers.
I knew my co-workers had all that covered. So, for me, the show was all about the people and taking in the show's big picture. And I saw a whole lotta beards.
Yes, seriously, bearded faces stood out among the vendors, among the retailers, among all of the tasty new prodcuts tempting my tastebuds.
The trend seemed to overrun the halls of the Baltimore Convention Center. So, here's a look at a few of the men sporting facial hair of various lengths.
I only caught a few in my short time on the floor. So I added some that were spotted on social media, too. And if you have beard to share, tweet me @kappermanc.