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5@5: Big grocery looks to private label for natural/organic growth | Are hidden veggies still good veggies?

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Cleaning house

Publix, H-E-B and more are looking to grow their sales of organic and better-for-you products through expansion of private label lines. Over the last year, sales growth of organic private label products in conventional retailers was over20 percent in categories including frozen and grocery, and 56 percent of retailers polled by Supermarket News said they planned to add to their healthy private label offerings in the next year. Read more at Supermarket News...


Should the food industry sneak vegetables into food?

Nine in 10 kids don't eat enough vegetables. That stat has spelled opportunity for natural products brands to create great-tasting kid staples like pizza, cookies and fries made of fruits and vegetables. Take Oh Yes!, a brand that sneaks 12 kinds of dehydrated vegetables into pizza crust. It may be a way to get kids to eat their greens, but some say hiding fruits and veggies in other foods sends a message that they're undesirable on their own. Read more at The New York Times...


How omega-3 fats may improve fertility

New rodent research presented at the American Society of Reproductive Medicine annual meeting found that mice with higher levels of omega-3 fatty acids had more precursors to egg cells than mice with lower levels, and that the quality of the eggs that matured was better. Read more at Time...


Forget millennials. Are you ready to hire Generation Z?

Like millennials, the next generation of workers want to do work that makes a difference, but they're also increasingly concerned about job security and more inclined to stay at one job longer, says the head of recruiting at EY. Read more at Fortune...


Meal-kit customers dine and dash

Data from research firm 1010data revealed that meal kit delivery services like Blue Apron, Hello Fresh and Plated have a big problem with customer retention. After two weeks, only about half of customers stick with them, according to the data. Read more at Fast Company...

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