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5@5: Campbell's highlights Pacific Foods | Annie's leads CPG industry in regenerative agriculture

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Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Campbell's amplifies organic offerings with first national campaign for Pacific Foods

Campbell's knows consumers are reaching for organic food and beverages more often than not these days; in particular, its Pacific Food brand has been flying off store shelves due to its organic ingredient lists, dense nutrition profiles and convenience. As a result, Campbell's launched its first national ad campaign for Pacific Food targeted at busy, health-conscious consumers this week. Read all about it at AdWeek ...

Annie’s mac and cheese has always saved mealtime. Now it’s saving the planet

Annie's, the most successful organic kid-food brand in the U.S., is investing in regenerative agriculture as a way to keep up with the marketplace over the next few years. According to General Mills' managing director of natural and organic, terms like "natural" and "organic" will no longer cut it for natural brands touting themselves as eco-conscious. The parent company recently bought 34,000 acres of land in South Dakota to supply Annie's with organic hard red spring wheat. This land, through crop rotations and pollinator habitats, will soon be an entirely regenerative farm. Get the scoop at at Fast Company ...

Federal judge halts Trump's proposed food stamp cutback for 700K Americans

A proposed Trump administration rule that would have disqualified an estimated 688,000 Americans from receiving SNAP benefits was struck down by a federal judge this week. Due to the pandemic, 6 million Americans signed up for the food stamp program, and food insecurity remains high nationwide. Head over to NBC for more.

Scientists build pioneering fuel cells out of spinach

Spinach has high density, energy-generating molecules (who knew?) that could eventually be useful in industrial applications. That means electronic devices, military gear and electric car batteries could all soon be partly comprised of Popeye's favorite vegetable. The spinach-derived catalyst was also markedly more efficient than regular platinum fuel cells. SyFy has the details.

Campbell's amplifies organic offerings with first national campaign for Pacific Foods

Campbell's knows consumers are reaching for organic food and beverages more often than not these days; in particular, its Pacific Food brand has been flying off store shelves due to its organic ingredient lists, dense nutrition profiles and convenience. As a result, Campbell's launched its first national ad campaign for Pacific Food targeted at busy, health-conscious consumers this week. Read all about it at AdWeek ...

Nestle and Coca-Cola refresh beverage portfolios

Nestle is allegedly saying good-bye to some of its American water brands including Poland Spring and Deer Park; meanwhile, Coca-Cola is retiring its underforming Zico coconut water brand and Odwalla smoothie brand. The companies are streamlining their SKUs, like many others, to free up resources to fuel innovation in products that are doing well amid the pandemic. Check out the full story via The Food Institute ...

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