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5@5: CPG companies promote discounts, bargain products | Vegan fish officially recognized as seafood

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Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Consumer companies pitch discounts, bargain products as economic malaise looms

Major consumer goods manufacturers like Procter and Gamble are focused on appealing to penny-pinching shoppers as they struggle to save amid the global recession. This means more lower-priced brands, smaller packages and discounts. Nestle is even promoting recipes that incorporate cheaper sources of protein, like eggs, for when meat becomes a luxury. Unilever is one of several companies that have reinstated promotion plans with retailers after suspending them during the first and second quarters due to consumer hoarding. Read more at Reuters ...

Vegan fish to be officially recognized as seafood

The Good Food Institute and World Sustainability Organization have joined forces to create a certification for plant-based seafood that brings such products squarely into the seafood domain for the first time. The Friend of the Sea Golden Standard will reportedly "assure customers that products have been made by adopting sustainable practices without harming the environment." Vegconomist has the scoop.

How did Trader Joe's weather the pandemic better than Whole Foods?

Trader Joe's recovered from a drastic shop in business early on in the pandemic by quickly adapting to the mission-driven shopping pattern that emerged. The retailer provided snacks and shade for busy periods of time when lines outside its stores were long, and its cap on shoppers made the in-store experience a breeze once consumers got inside. Whole Foods locations are still, by contrast, filled Prime Now and Instacart shoppers that make in-store shopping unpleasant for consumers. Head to The Takeout for more.

Learning to love frozen meals during COVID-19

Frozen food sales have continued to rise since March, and companies are getting creative with their offerings to entice kitchen-weary consumers. Even without a pandemic, it's been documented that frozen food sales boom during recessions. That's why brands are revamping classics to have nutritious spins that appeal to all generations by virtue of being "an acceptable simulacrum of a meal you crave." Get the scoop at Eater ...

Chipotle adds a sustainability tracker for digital orders

Chipotle's new sustainability tracker, called the Real Foodprint tracker, gives its consumers data on five key environmental metrics on their order confirmation screens. They can then share their order's tracker results to Twitter. The move follows Panera Bread's commitment to label climate-friendly menu items as part of its Cool Food Meals program, which was unveiled earlier this month. Restaurant Business ...

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