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5@5: Danone invests in AccelFoods | Bill proposed to expand organic research funding

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Danone turns to fund run by two women in search for next kale

On the heels of its purchase of WhiteWave, the French yogurt giant has invested in AccelFoods, a startup accelerator and fund that supports food and beverage startups. This marks the third investment for less-than-one-year-old Danone Ventures, which was formed as the company works to expand its presence in the U.S. Campbell's venture affiliate, Acre Venture Partners, is also an investor in AccelFoods. Read more at Bloomberg...


Bill would more than double USDA organic research funding

Chellie Pingree, a longtime advocate of organic farming in the House, is proposing a program that would increase funding of the Organic Research and Extension Initiative from $20 million each year to $50 million each year. Along with Rep. Dan Newhouse of Washington and Rep. Jimmy Panetta of California, she introduced the Organic Agriculture Research Act in the House to support the growing organic agriculture industry. Read more at U.S. News and World Report...


Why are Americans drinking less cow's milk? Its appeal has curdled

Back in the '70s, the average American drank something like 30 gallons of milk a year. Today, that number is more like 18 gallons. What's with the decline? Some suggest it started in the '70s when new research raised doubts about milk's effectiveness in preventing osteoporosis, and the animal rights movement really got its legs. Then came the rise of alternative milks. Read more at NPR...


Redd raises nearly $1M in new investment round

Organic energy bar company Redd is raising its second round of funding, according to a SEC filing last week, and has so far gotten buy-in from 13 investors. Read more at Maine Startups Insider...


Consumers find bottled water labels 'confusing,' research says

What makes water "glacial" or "naturally filtered" or "alkaline infused"? A new survey indicates that certain claims drive purchase intent for bottled water, but that consumers want labels that are easy to understand and show that it's refreshing and environmentally friendly. Read more at FoodBev Media...

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