[email protected]: FDA holds 'healthy' public meeting | More CPG companies reformulate products

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

The government's fraught, overdue effort to redefine 'healthy' food

The Food and Drug Administration held a public meeting in Washington D.C. last week related to its efforts to redefine how companies can use the term "healthy" on their products. Its current standard for healthy was put in place more than two decades ago, but nutrition has evolved significantly since then. Among concerns with the current rule include its standards for overall fat content (versus individual kinds of fat) and its omittance of a sugar limit. But the food industry, nutritionists and lawyers are at odds over how these regulations should evolve. Read more at New Republic...

 

Sugar and salt content shrivels as consumers get wise on health

A survey of more than 100 CPG companies found that about one-fifth of products were reformulated last year in response to competitive pressure and consumer demand for cleaner, healthier products, according to the Consumer Goods Forum. Read more at Bloomberg...

 

Leonardo DiCaprio invests in farmed fish company, calls ocean exploitation a 'crisis'

It was a big week for LoveTheWild, the Boulder-based brand that sells frozen seafood kits made with fish raised through sustainable, responsible aquaculture: It won the Pitch Slam Competition at Natural Products Expo West, took home the NEXTY Award for Best New Frozen Product and scored an investment from actor and environmental activist Leondardo DiCaprio. Read more at EcoWatch...

 

What are the 'natural flavors' in your food? Biotech is making the answer more complicated.

Companies want to be able to say that their products contain only natural ingredients, but what those natural ingredients are is becoming a whole other question, as flavor companies use microbes combined with chemicals from fruits and other plants to create scents and flavors of other fruits and plants. Read more at Popular Science...

 

Startup showcase: She saw a rural need for natural food

Farmhouse Market is a membership-based natural and organic market in Minnesota founded by Kendra Rasmusson. What makes it different? It's primarily unstaffed, but members have access almost 24/7 with a key card. Read more at Twin Cities Pioneer Press...

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