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5@5: FDA leaders on industry challenges and 'healthy' | Why PepsiCo might buy KeVita

5@5: FDA leaders on industry challenges and 'healthy' | Why PepsiCo might buy KeVita

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

The nutrition mission at the FDA

"With the updated nutrition-facts label—added sugars will now be declared—I would expect that some companies will be using fruit as a sweetener, rather than things like high-fructose corn syrup," said FDA Commissioner Robert Califf at the WSJ Global Food Forum. Here, Califf and Susan Mayne, director of food safety and applied nutrition at the agency, discuss what's most concerning about the American diet today and how the new definition of "healthy" is coming along. Read more at The Wall Street Journal...


Here's why PepsiCo might be looking to acquire KeVita Inc.

Rumors are swirling that the beverage giant is looking to swallow the probiotic drink company, in which it already owns a minority stake. It's not hard to see why: as soft drink sales slow, Pepsi is looking to diversify its portfolio with offerings that appeal to the increasingly health-conscious consumer. And the probiotics market is booming. Read more at Forbes... 


You can eat gluten again, America

Sales of gluten-free products jumped 11 percent in 2014 and have been a bright spot in some otherwise declining categories like cereal. Read more at Bloomberg...


U.S. farmers criticize Dannon for non-GMO marketing

Groups representing farmers of commonly genetically modified crops like corn, soybeans and sugar beets wrote a letter to the head of Danone SA's U.S. subsidiary criticizing its decision to convert to using non-GMO ingredients within three years. Read more at Reuters...


Styr Labs uses fitness-tracking data to provide nutritional advice

An Arizona startup hopes to help consumers choose supplements by analyzing data from their fitness trackers and smart scales. Read more at CNet...

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