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[email protected]: General Mills gets into fast-growing premium pet food biz | U.S. plant-based brands move into Asia

natural pet food
Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

General Mills pays steep price to get into high-growth business

As part of its efforts to diversify its portfolio, General Mills will buy Blue Buffalo, maker of high-end pet food, for $8 billion. Blue Buffalo makes a variety of natural foods and treats for pets under the Blue brand, which brings in more than $1.2 billion in sales a year. General Mills has seen revenue fall for three straight years, as cereal and yogurt struggle. But premium pet food is in high growth mode. Read more at Bloomberg...


These companies are changing how Asia thinks about food

San Francisco-based food tech company Just (formerly Hampton Creek) isn’t just focused on disrupting the U.S. food market. In fact, CEO Josh Tetrick sees Asia as a hugely important component of fixing the food system, with its population of more than 4.5 billion. Interestingly, China also produced almost one-third of the eggs laid last year. So it makes sense that Just would bring its mung bean-based eggless scramble to Green Common, a plant-based grocery store chain in Hong Kong. Green Common’s founder, David Yeung, is also selling the American-made Beyond Burger in his store and hopes that Hong Kon can be a gateway for plant-based brands to move into the rest of Asia. Read more at CNBC…


Atkins’ new packaging highlights lifestyle instead of weight loss

In a move that demonstrates the blurring lines between sports nutrition and weight loss products, Atkins is rolling out redesigned packaging food-centric imagery that emphasizes the importance of a healthy lifestyle, rather than on dropping pounds. Read more at Packaging Digest…


Longtime Charlotte organic grocer files for bankruptcy

Six months after the owners announced they would put the store up for sale, Healthy Home Market in Charlotte has filed for Chapter 7 bankruptcy protection and is liquidating its assets. Read more at The Charlotte Observer…


Chipotle is testing a trendy new menu item

In a continuing effort to rebound from a set of food safety incidents that affected its reputation and its sales, Chipotle added quinoa to the menu at its test location in New York’s West Village. Hopefully it will go better than its previous menu addition, queso, which drew much criticism. Read more at Business Insider…

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