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5@5: GNC won't advertise during Super Bowl after all | Take a peek at Whole Foods' new Bryant Park store

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Super Bowl ad rejected by NFL amid questions

It looks like GNC's 30-second spot set to air during the first quarter of Sunday's game won't run after all. It turns out GNC is on a list of companies that the NFL and the players union urge players not to endorse because they are “associated with the production, manufacture or distribution of NFL banned substances.” (In this case, the substances in question are DHEA and the stimulant synephrine.) GNC says it was blindsided by the rejection Monday after various rounds of feedback on the ad from Fox, which is airing the Super Bowl. Read more at USA Today...


Photos: Whole Foods' new Bryant Park location is open, with a 'produce butcher'

The new 43,000 square foot location across from Bryant Park features tons of natural light and many prepared food offerings, including a raw bar and a place that serves artisanal avocado toast, as well as a "produce butcher" who will custom cut produce for customers (for a charge, of course). Read more at The Gothamist...


The opportunities and challenges of insect farming for feed

The feed industry is ripe for disruption, and companies like Mad Agriculture, GoTerra and more are turning toward insects as a sustainable source of protein. There are many promising things about using insects as a source for feed, but also many challenges, including lack of regulatory frameworks and achieving scale. Read more at AgFunderNews...


The miraculous story behind Columbia-based Two Brothers Jerky

Seven years ago, Eddie Wales and Paul Brock didn't know that the other existed. They're brothers but were both adopted by different couples at an early age. When they found each other, in their 40s, they realized they had a lot in common, including a love of food. Now they're running a jerky business in North Carolina that uses grass-fed beef and is hoping to expand into South Carolina. Read more at The State...


For retail, the next big shakeup is organizational

Many things are changing for the retail industry right now, including organizational structure. For many retailers, the role of the CIO is expanding, and traditional matrix structures aren't necessarily supporting the collaboration needed in retail operations today. Read more at emarketer... 

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