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5@5: Kids' snack company Pure Growth Organic gets funding | How color became an ingredient

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

The paradoxical quest to make food look 'natural' with artificial dyes

Even before synthetic food coloring existed, dairy farmers used carrot juice and dyes derived from natural sources to make their butter look a nice, rich golden shade. And other food manufacturers have followed suit with using dyes to make their products look fresher and more natural, and to meet consumer expectations for uniformity and consistency. A paper from a researcher at Harvard Business School outlines the history of artificial coloring, and how color became an ingredient. Read more at Forbes...


U.S. snack firm Pure Growth Organic gets backing from Sunrise Strategic Partners

Sunrise Strategic Partners, the fund set up by former Boulder Brands CEO Stephen Hughes, has invested in Pure Growth Organic to help the company build its team, manage its supply chain and enter the grocery channel. Pure Growth Organic makes organic snacks for children and has partnered with Universal Pictures and Disney to incorporate characters onto its packaging. Read more at just-food...


Complaint challenges Prevagen memory claims

New York Attorney General Eric Schneiderman and the Federal Trade Commission took aim at Quincy Bioscience this week, filing a complaint with the U.S. District Court for the Southern District of New York that its Prevagen supplement makes unfounded claims about its ability to help improve memory. Read more at CNN...


Whole Foods moving its regional HQ from Cambridge

The retailer's North Atlantic regional headquarters and its 144 workers will relocate to a "more centrally accessible" location this spring. Read more at Boston Business Journal...


FarmLogs raises $22 million to make agriculture a more predictable business

The Series C funding will help the agriculture technology company add to its team and reach more farmers. It's developed technology that helps farmers measure and monitor their crops using satellite imagery, data and predictive models. Read more at Tech Crunch...

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