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5@5: Kraft Heinz sued for insider trading | FDA commenters not confused by plant-based 'dairy' labels

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Insider trading lawsuit hits Kraft Heinz

A Connecticut trading firm has sued Kraft Heinz alleging insider trading after private-equity firm 3G Capital made $1.2 billion selling “millions of shares months before a $15.4 billion write-down and revelation of a federal investigation sent Kraft Heinz’s stock price plummeting.” The lawsuit seeks class-action status and Kraft Heinz has thus far declined to comment. Read more at Chicago Business …

 

Confused by almond milk? FDA commenters sure aren’t

 

The dairy industry has been taking aim at plant-based brands marketing themselves as milk or cheese by arguing that the terminology is misleading and confusing for consumers. However, a recent analysis of more than 7,000 random comments that FDA received as part of a rule-making process found that 76 percent of the commenters were in favor of allowing plant-based substitutes to use dairy terms. Read more at New Food Economy …

 

Unilever rides DTC wave from razors to mustard

Post acquiring Dollar Shave Club in 2016, Unilever is applying its learnings from the company’s disruptive business model to serve its other brands. Even one of Unilever’s oldest subsidiaries, a niche mustard brand called Maille, is seeing an uptick in sales because of the direct-to-consumer model’s ability to cater to consumers’ very specific interests. Read more at WARC …

 

Forget Tide Pods: P&G bets water-free soap ‘swatches’ are the future

Proctor & Gamble Co. has developed a way to make soap-based products—such as laundry detergent, hand soap and shampoo—function without the use of water. These products will be marketed toward “younger and environmentally conscious consumers,” but the company will face the challenge of convincing them that these water-less soaps are just as effective as the soap that comes out of a regular bottle. Read more at The Wall Street Journal …

 

Does your food label guarantee fair farmworkers’ rights? This one does

The Agricultural Justice Project is a nonprofit in Gainesville, Florida, that has offered worker-justice-related certification and labeling since 2011. AJP’s Food Justice Certification program “requires that an employer offer workman’s comp, disability, unemployment coverage, social security, unpaid sick leave, maternity/paternity leave” as well as a USDA Organic certification as its baseline. Read more at Civil Eats …

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