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5@5: Kroger offers shoppers 'a fuller perspective' with storytelling website | Tea goes local—kind of

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Kroger to tell its story on new website

Kroger's latest effort to tap into the desires of conscious consumers is its new website, a content-driven marketing platform that the retail chain hopes will give shoppers "a fuller perspective on the people and the ideas that drive the company." Kroger's VP of corporate affairs, Jessica Adelman, says Kroger believes consumers are increasingly making decisions about where to shop and what to buy based on how companies make a difference for their employees, communities and the planet. Read more at Supermarket News...


Pinkies up! A local tea movement is brewing

Most tea is produced in China, India and Sri Lanka. But there's a growing interest in domestic production—the U.S. League of Tea Growers notes that there are 60 tea farms in 15 states today, and that most of them started after 2000. Read more at NPR...


Despite the anti-carb diet fads, whole grains are still good for you

Grains have gotten a bad rap over the last decade, with the explosion in popularity of the paleo and gluten-free diets. But a recent study published in American Journal of Clinical Nutrition suggests that whole grains (as opposed to refined grains) can help promote a favorable energy balance and improved glucose tolerance while increasing antioxidant levels in a diet. The researchers also found a "modest positive effect of whole grains relative to refined grains on the immunity response to pathogens." Read more at The Washington Post...


Why we need ingredient labeling for cleaning products

If passed, California Senate Bill 258, the Cleaning Product Right to Know Act of 2017, would require cleaning product manufacturers to disclose ingredients on the label and online to help protect workers and consumers, and to include images that communicate potential health impacts, says Avinash Kar from the Natural Resource Defense Council. Read more at NRDC...


Demand for organic produce in Ireland outweighing supply

Brexit, supply and getting more farmers on board are the biggest issues facing organic growers in Ireland, according to industry groups in the country. Read more at Irish Farmers Journal...

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