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5@5: Lab-grown dairy: The next food frontier | Kroger pushes house brands

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Lab-grown dairy: The next food frontier

Perfect Day Inc. is spearheading the lesser known lab-grown dairy charge through its use of genetically modified microflora that reportedly mimic the exact same protein found in cow’s milk. While the company previously focused on fluid milk production, it has recently shifted its focus to processed food products. Read more at New Food Economy …

From t-shirts to ice cream, Kroger pushes house brands in grocery wars

Kroger added 1,022 private brand items in 2018 to its supermarket, and its 16 in-house brands currently account for over 30% of unit sales. The company has been smart about jumping into rapidly growing categories in addition to refining its brands’ respective social media presences. Read more at Reuters …

Mondelez acquires majority stake in Perfect Bar

Mondelez International has purchased a majority stake in Perfect Snacks, owner of the refrigerated Perfect Bar. Mondelez reasons that the time is ripe to enter the U.S. refrigerated snacks segment, which generates $20 billion in annual sales and encompasses nutrition bars, packs with nuts and fruits, yogurts and hummus. Read more at Food Dive …

Craft beers without the buzz: Brewing new options for the ‘sober curious’

Rising demand for nonalcoholic beverages has brought about competition between several craft breweries for space in the nonalcoholic beer market. A 2018 survey by analysts at Bank of America noted that 22% of millennials are drinking less for health and wellness reasons, which is driving innovation in the low- and no-alcohol sphere. Read more at NPR …

Inside Europe’s food delivery wars

After British-based food delivery company Deliveroo raised $575 million last month in a round led by Amazon, investors are beginning to take this growing market more seriously than ever. Many of these online delivery businesses cater to consumers with dietary restrictions, such as vegans and vegetarians, which is fueling the market’s growth; in fact, it’s estimated to have generated over $14.5 billion in Europe so far in 2019. Read more at Pitchbook …

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