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5@5: Monsanto, Bayer and GMOs | Lines blur between advocacy and marketing

5@5: Monsanto, Bayer and GMOs | Lines blur between advocacy and marketing

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Behind the Monsanto deal, doubts about the GMO revolution

After months of pursuit, Monsanto agreed to sell itself to Bayer in a $57 billion deal that would create the world's largest crop supply company (but some 30 regulatory agencies must approve the deal before it becomes final, according to WSJ). Monsanto is the poster child for genetically modified crops, but a number of forces are threatening farmers' confidence in them—the growth of conscious consumerism and antibiotic resistance, for one, and a tough farm economy that makes it harder to justify spending more on GM seeds. Read more at The Wall Street Journal...


Big Food's biggest trend? Crusading against big food

The lines between advocacy and marketing are perhaps blurrier than ever as large food companies scramble to let consumers know they're moving to simpler ingredients or more conscious business practices. Read more at AP...


Could ancient remedies hold the answer to the looming antibiotic crisis?

Old knowledge may drive new medicines. Here's a look at work being done by Cassandra Quave and her team at Emory University to discover natural replacements for antibiotics. Read more at The New York Times...


The 2016 most innovative women in food and drink

Fortune and Food & Wine's annual list includes Betsy Babcock of Handsome Brook Farm, Kristy Lewis of Quinn Foods, Christina Minardi of Whole Foods, and Emily Miller and Kimberly Jung of Rumi Spice. Read more at Fortune...


While some retailers ignore Snapchat, others are killing it with lens and geofilter ads

Retailers aren't fully realizing the "incremental word of mouth" that Snapchat has created, according to one digital strategist. Read more at Ad Week...



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