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5@5: NOSB to discuss carrageenan, hydroponics | Organic Valley's quirky ad declares end to "War on Butter"

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Controversies loom for National Organic Standards Board

The group's meeting in St. Louis this week will address some controversial topics, including the allowance of the food additive carrageenan in organic products and whether bioponically grown crops can be considered organic. The NOSB advises USDA on issues related to production of organic products. Read more at Food Safety News...


Ad of the day: Organic Valley, in deadpan style, celebrates the end of the War on Butter

"Butter's back, baby." Once a victim of the fat-is-bad movement that started in the '50s, butter is finally making a comeback. And in its trademark, slightly ridiculous style, dairy cooperative Organic Valley is celebrating with a new digital ad. It's also encouraging people to nominate their "butter heroes" to be carved into butter sculptures. Read more at AdWeek...


Paul Newman who? Salad dressing company adjusts to reach millennials

Newman's Own, which donates all of its profits to charity, has given away more than $485 million since 1982. But the words "all profits to charity" printed on its label just wasn't doing the trick to get the word out about its philanthropy. So it's launched a new marketing initiative aimed at millennials who may not be familiar with the brand, or its iconic cofounder. The campaign will include a series of videos highlighting some of the charities it supports, and a more prominent placement of the "all profits to charity" on its labels. Read more at The New York Times...


Retailers seek answers to food desert problem

Some big supermarkets are using tax incentives and charitable contributions to open test stores in food deserts, or experimenting with grocery delivery to extend their reach into these markets. There are many factors that contribute to success—or lack thereof—in low-income markets. "It’s not as simple as putting a grocery store or farmers market or some shop with fresh food available there," says one expert. Read more at MarketWatch...


Michigan Good Food Fund grants to help launch Detroit grocery store, expand farmers market

The state awarded $380,000 in grants toward food efforts that would benefit underserved communities. Read more at Crain's Detroit Business...

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