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natural personal care predictions

5@5: Organic beauty boom | Whole Foods to open first restaurant

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

What's driving the billion-dollar natural beauty movement?

As more consumers shun chemical-filled cosmetics in favor of plant-based alternatives, opportunity grows for companies in the better beauty category, and those looking to get into it. Sephora is pursuing an expansion of its natural product offering, while Birch Box's skin care division grew 10 to 15 percent last year. Younger millennials concerned on environmental impact and older people focused on health benefits are two key demographics, according to NPD Group. Read more at Fast Company...


Whole Foods to open free-standing restaurant in Midtown June 1

The Roast will be a full-service, fast-casual Brazilian restaurant adjacent to Whole Foods' renovated and expanded retail location in Atlanta, opening next week. A rotation of local chefs will collaborate to create seasonal signature bowls. Read more at Atlanta Journal-Constitution...


Impossible Foods cooks up a new paradigm for the food system

Rebekah Moses, sustainability and agriculture manager of Impossible Foods, talks about how the idea came about for the Impossible Burger, and how the meatless industry is evolving. Read more at Green Biz...


Pepsi experiments with new protein sources, such as mealworm powder

The company is apparently seeking "new and novel protein sources for usage in their snacks and beverages," including plant- or insect-based proteins. Read more at PSFK...


Unilever sued over 'natural' claims

A new class action lawsuit alleges that Unilever's personal care division used the term "natural" on shampoo, conditioner and body wash products that contain synthetic ingredients. Read more at Legal NewsLine...

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