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5@5: Purple Carrot partners with Whole Foods | What makes people love certain food brands?

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Purple Carrot testing its vegan meal kits at Whole Foods

Meal kit delivery services are popular with investors but have struggled to find stickiness with consumers.  In their retail debut, Purple Carrot's grab-and-go kits will sell for $19.99 at the Dedham Whole Foods Market and be available in three varieties. Each package comes with raw, pre-measured ingredients, instructions and photos. Depending on the success of the pilot, the company could bring its products to more stores early next year. Read more at Boston Business Journal...

 

Why do consumers love certain brands?

Nearly two-thirds of U.S. consumers have a branded food product that they love, meaning that they've developed some kind of emotional bond to it, according a new study from Foodmix Marketing Communications. The survey found 12 attributes associated with brand love —three of which are functional, and the rest of which are personality characteristics like one-of-a-kind, creative and trustworthy. Read more at Pro Food World...

 

Hemp may be next gold mine for Native American tribes

In the U.S., hemp can only be grown for research and with a permit from the U.S. Drug Enforcement Agency. But Native American tribes can set cannabis-related laws like states can, meaning they have potential to cultivate it on their land. CannaNative is in talks with the Navajo Nation to grow industrial hemp on reservation land in Arizona, Utah and New Mexico. Read more at Reuters...

 

Kiss your guacamole bye bye: Short supplies of avocado send prices soaring

Low supply is sending prices up—in some locations up to twice the price they would normally be—as a result of a grower's strike in Mexico, where most of the U.S. market supply comes from. Read more at CNBC...

 

Would you buy fresh veggies grown in a Target store?

Starting next year, a few retail locations will include advanced vertical farming systems as part of Target's partnership with the MIT Media Lab and design firm IDEO. Read more at Mother Nature Network...

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