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6 new products: CHEWYZ, Thyroid Support, Gluten Relief, kids multi, anti-wrinkle Lycopene

New product launches from the December 2010 Functional Ingredients including: vitamin CHEWYZ; Thyroid Support; Gluten Relief; a whole food kids multivitamin; ChoLess Optimizer; and Genesis Age-Control Anti-Wrinkle Lycopene.

High-fiber, vitamin-rich chews launch in UK
Oxford Nutrascience's CHEWYZ is a reduced sugar, high fiber, vitamin-enriched soft chew launching in Tesco Nutri Centre stores across the U.K. Each bag of Chewyz includes 100g of strawberry, orange and blackcurrant chews; each chew contains 50mg of omega 3, vitamins A, C, D and E, as well as 35 percent fiber. The product uses MEG-3 omega-3s by Ocean Nutrition Canada. The product will makes its U.S .debut sometime in 2011. Further chews are due to be brought to market during 2011; Oxford Nutrascience's technology is available to potential licensing partners.

Thyroid support formula
Top of the World Distributors has added Thyroid Support to its RaNisa Naturals product line. The formula was developed to alleviate the uncomfortable and painful symptoms of hypothyroidism.  It contains a blend of vitamins and minerals including l-tyrosine, copper, zinc, selenium, kelp, iodine and vitamin B-12. The unique combination of ingredients helps regulate the production of T3 and T4 hormones, the company says. Founded in 1997, Top of the World Distributors is a family-owned company that offers more than 200 products including vitamins, nutritional supplements, hair and skin products, weight loss formulas and personal care items.

Gluten Relief supplement for grain, dairy digestion
AST Enzymes has introduced Gluten Relief, an enzyme supplement containing DPP-IV proteolytic enzymes that aid the digestion of gluten- and casein-containing products. It thus helps relieve indigestion, gas and bloating caused by grain and dairy proteins. It also contains five additional proteases, each with a specific digesting activity that compliments DPP IV for complete protein degradation, as well as amylases, lactase and lipase. The California-based company provides pharmaceutical-grade enzyme supplements for cardiovascular, anti-inflammatory, joint, digestive and colon health.

Whole food supplement for children
MegaFood, a maker of premium whole food supplements, has added MegaFood Kid's One Daily to its line of supplements. It is the first 100 percent whole food kids one daily multi-vitamin on the market today, the company said. Formulated for children age 5 and older, the mini-tablet is easy to digest and includes such ingredients as wild blueberries, cranberries and nutrient-rich FoodState concentrates of organic brown rice, fresh carrots, whole oranges and nutritional yeast. As with all of its supplements, MegaFood's Kids One Daily provides 100 percent whole food nutrients made with fresh, raw whole foods, and includes no sweeteners, preservatives, colors or flavors. Each batch is tested to ensure it's free of pesticides, herbicides, gluten, dairy and soy. MegaFood Kid's One Daily is also vegetarian.

Heart-health supplement
ChoLess Optimizer, a new supplement by Jarrow Formulas, combines red yeast rice extract with clinically tested amounts of artichoke extract, tocotrienols and sesame seed lignans. ChoLess Optimizer contains a unique specialty high potency source of sesame seed lignans called SesaPlex. SesaPlex is a proprietary source of 30 percent sesamin and 10 percent sesamolin, the two most active lignans found in sesame seeds. The blood lipids supportive effects of sesame lignans in humans have been well established in clinical trials. Also included in the formula is tocotrienols, which help to protect cardiovascular function by altering the biosynthesis of cholesterol and reducing the oxidation of LDL cholesterol.

Anti-wrinkle formula with lycopene
A new derma-cosmetics product, Genesis Age-Control Anti-Wrinkle Lycopene, contains LycoRed's branded Lyc-O-Mato complex. The entire Genesis product line employs the antioxidant activity of a carotenoid complex, including beta-carotene, phytofluene and phytoene. These carotenoids, together with very high, broad spectrum UVB (SPF 30) and UVA (PA +++) protection, act to help protect the epidermal and dermal layers from cellular and DNA damage caused by extremes of sunlight, climate, stress and pollution. Lyc-O-Mato, naturally extracted from red ripe tomatoes, has the ability to protect skin from the premature-aging, wrinkling and other damaging effects of UV radiation.

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