As the founder and president of Boulder, Colo.-based communications agency the Fresh Ideas Group, Tawse has championed healthy products and solutions as a PR/marketing professional for nearly two decades.

A consummate storyteller and empathetic leader, Tawse leads with FIG’s core belief “that saving the planet is as simple as changing the way we eat, drink ... and do business.” Past and present partnerships include Whole Foods Market, Earthbound Farm, CLIF, and Horizon Organic. And it’s not all desk work; she’s also an organic vegetable, herb, and flower farmer at Pastures of Plenty in north Boulder.